Philosophy

Conceived of by millennials for millennials. We like it when you look good; we like it more when you know you look good.

Own your body, your clothes, yourself.

Step into your clothes and stand tall. Let this urban armor give you a chance to breathe. Be brave. Our focus at New Royalty is confidence – starting with the undeniable satisfaction of a style that fits you just right. We believe fashion goes beyond appearances: it connects you to yourself. So be yourself.

Welcome to #NewRoyalty.